SOASOO

Founded in 2016, Soasoo is originally a linen and accessories lifestyle brand in the ethnic and timeless spirit created by ANDRIANTSOA Fanoa in Antananarivo Madagascar.

 Soasoo takes you back to basics: clean lines, raw and natural materials such as cotton, wild silk, and raffia.
The linens come in Soga, better known as “better cotton initiative,” cotton, distinctive to Madagascar.

The cotton is appreciated for its raw and natural aspects. With its slightly crumpled aspect, soga will give character and texture to your bed.
The hand-made accessories are made with love by our passionate artisans using ancestral techniques unique to Madagascar.

Soasoo creates and curates beautiful homeware and lifestyle goods from Madagascar.

Each item has a story and an authenticity that is not always found elsewhere.

Soasoo reflects a continent that takes pride in artistic tradition, overcomes challenges through innovation and is endlessly creative.
We create collections of linens and decorative accessories anchored in the pure Malagasy tradition.

All the way from Madagascar!